Showing posts with label SM Baguio. Show all posts
Showing posts with label SM Baguio. Show all posts

Saturday, September 12, 2009

Assistant goes to Green Retail Agenda

Body shop's core value has been going green

Engr Jovito of Green Architecture Movement



Going green is not just a fad but an urgent need. From the simple waste segregation, fashion designs innovations (ike RIIR) and even Interior Design (PSID pioneered the EARTH Designs), we can definitely make a change in our own little way. SM has been changing the way they design their malls. They made a skygarden that promotes blending of modern architecture with the environment. All Comfort room urinals have been replaced by waterless and water efficient water closet. Jollibee did the same for their food chains replacing air conditioing units with cost efficient ones. What was interesting was The Body Shop, which is practicing Green since they started more than 2 decades ago. Recycling karts into display boxes, recycled bottles and the use of organic products lessen the carbon footprint we leave behind. The way we do product production has to be changed and be sustainable. As retailers, it is a social responsibility to help preserve the environment and give the consumers products of great value.

Saturday, September 5, 2009

Next stop: Baguio City





This is what I call C-list Fashion Show. SM Baguio Marketing Team organized a Fashion show participated by the tenants to celebrate its Centennial Month. Yes Brand X is one of SM's most loyal tenant. They borrowed a few clothes from the boutique, styled a lil and walah! There goes the soaked outdoor fashion show. I wish they could have anticipated the weather behavior in Baguio... Final Verdict: Disaster!